Lisa Russman is a professional interior and architectural photographer based in northern New Jersey, shooting residential and commercial spaces in the greater New York area since 2010.
While getting a B.A. in Art History at Tufts University, Lisa studied black & white and color photography with renowned photographer Jim Dow at both the School of the Museum of Fine Arts, Boston, and at Tufts. His panoramic study of hundreds of America’s baseball stadiums and parks had a profound impact on how she views the built environment today.
Lisa went on to work with talented exhibition designers, curators, architects and photographers as a communications professional in the museum world. She was a senior publicist at the American Museum of Natural History, and an executive at leading arts and cultural communications firms. Over the course of her twelve-year career, she developed and managed integrated publicity and marketing campaigns that brought high-profile new museum projects and blockbuster exhibitions to audiences around the world.
Drawn to design and the decorative arts, Lisa worked toward an M.A. in Decorative Arts, Design History, Material Culture at the Bard Graduate Center, but ultimately the pull to communicate visually was too strong. At the International Center of Photography in New York, and workshops across the country, she focused on shooting interiors and architecture, advanced lighting techniques, and developing her digital workflow.
It all started when…
Today, her knowledge of art and design, communications, and photography helps her to create images that are both beautiful and on message. A part of the team from the start, Lisa works with her clients to understand what makes their space unique and to explore what their goals are for the shoot, whether it is reaching a new type of client, getting published, developing a new feel for their brand, or showcasing a major project for their portfolio.
Through this strategic lens, Lisa creates thoughtful shot lists, supplies creative direction for styling, and can help bring on stylists and talent when needed. She advises on good matches for print or online outlets, writes content, and works directly with editorial on placements.
On set, Lisa is collaborative and hand’s on, making sure each shot is perfect “through the lens,” and that the body of work reflects her client’s vision. Her goal is to create luminous compositions that transmit energy and celebrate natural light. These images are meant to tell a story, and invite the viewer in.